![]() In addition, those who advertise are assigned a customer success manager who performs regular analytics calls to review the data. “Every pro that advertises on Houzz has access to analytics right in their profile,” she says. Other asks include allowing designers who opt out of using Houzz to be removed entirely from Houzz search results permanently removing designers who don’t purchase advertising on Houzz from the platform’s call list providing designers who do advertise on Houzz with analytics “proving that what they have paid for-namely higher billing in searches in their marketplace-is actually what they are receiving” and obtaining permission from designers before using their photos in digital editorial content.Īddressing these concerns starts with clearing up the misperceptions, says Liza Hausman, vice president of industry marketing at Houzz. The petition makes a number of demands from the platform, including that Houzz stop selling products from designer images that designers be allowed to remove their photography at any time and that Houzz disallow third-party partners from using the designers’ photos (such as for ads or articles) without their permission. The process of creating the petition took two weeks, she says, with the coordinators gathering “evidence,” contacting two copyright attorneys and compiling a timeline of events prior “formulat all of that into the petition.” ![]() “This was extremely well thought-out,” says Laizure. It was penned by an unnamed but, as the collaborators say, “well-known design business strategist” and a “popular design coach.” Other petition collaborators include designers Rachel Waldron, owner of Waldron Designs, an architectural interior firm based in Vashon, Washington Jennifer Michelle Hyman of Hyman Interiors Melissa Frederiksen, owner of the Nashville firm Atmosphere 360 Studio and Casee Burgason, of Casee Burgason Interior Design. “By giving Houzz your clients, products and margins, what really prevents them from using that to sell directly to your clients, or even suggesting other designers who are paying more for better visibility on Houzz?” asks Laurie Laizure, founder of the popular IDC group and a petition collaborator. Designers are organizing via closed Facebook groups including Interior Design Revolution and Interior Design Community. Yet his assurances aren’t enough for some. ![]() We hope that this, in addition to our partnership with Ivy, will help demonstrate our commitment to the needs of the trade,” he said in a statement after the Ivy acquisition. As a result, we’re making a change in the way photos are displayed and hiding the tags whenever a designer’s photos are displayed to homeowners in their local area. ![]() “We hear you on the tags that are displayed on photos. The products for sale aren’t necessarily those that the designer originally used, but as the petition points out, “lower priced and inferior.” For many of these designers, it feels as though Houzz is using their own content against them.Īlon Cohen, Houzz founder, has reaffirmed the platform’s commitment to the trade. ![]() The petition, launched March 1, has garnered support among designers.ĭesigners first took issue with Houzz when the platform started tagging their project photos with links to buy merchandise. ![]()
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